Is your marketing not getting the results you’re looking for? Do your social media posts receive little or no engagement? If you’re struggling to grow your audience and get your delicious products into more customers’ hands, it’s often because your message isn’t resonating with the right people.
Having a clear picture of who your product is perfect for is an essential first step in getting people’s attention. If you want to make people stop, look and buy, you need to be laser focused on who you food product is for and how it benefits them.
What makes your customer tick? What flavours do they love? What do they hate? What are their values? You need to know who you’re talking to, what problems and struggles they have and how you can best serve them.
An audience persona is a detailed, fictional representation of your ideal customer and it’s an invaluable tool in crafting a compelling product and marketing message.
Download our workbook, answer the simple prompts and get creative. In no time at all you’ll have a clear picture of your ideal foodie customer. We’ve also included some tips and examples to help you.
Pop your details in the form below and we’ll send you an email with instructions on how to get started.