Listen to the Good Foodies Podcast

The Show All About Good Food and Good Business

Tune in each week for inspiring interviews with amazing food entrepreneurs, food startup founders and food industry experts. Learn from the successes and struggles of your peers and get practical resources to grow your business.

Alison Battisby

Avocado Social

Tessa Stuart

Market Researcher

Marcus Carter

Artisan Food Club

Charlotte Moore

Smoothie PR

061 – Get More Done with Time Blocking with Guy Routledge and Kylie Ackers

Productivity and efficiency are the name of the game in this bonus episode. There’s always a lot to get done in your business and it often feels like there’s not enough hours in the day. But since there are a finite number of hours in the day and you no doubt have a long to-do list, what’s the best way to manage your time? One solution that works for us is time blocking. In this episode Kylie and Guy will talk through their approach to time blocking step by step. And in the show notes we’ve got some visual examples to give you a clearer picture of what we’re talking about. Do you have any top productivity tips? We’d love to hear them! Chat to us via FB Messenger or DM us on Instagram @saplingdigital.

060 – 0 to 1000 stockists in 18 Months with Dafna Bonas from Indie Bay Snacks

Do you dream of seeing your own products on the supermarket shelves? Well, in this episode Dafna Bonas, founder at Indie Bay Snacks will give you the step by step roadmap they used to go from zero to 1000 stockists in just 18 months. With a background in marketing and tech, the Indie Bay team set about solving a big problem in the snack category and have reinvented an old classic with exciting ingredients and an innovative twist. Learn the three core pillars of marketing and a four-stage expansion plan for getting your products into the stores and into the hands and mouths of customers up and down the country.

059 – Building and Selling a Food Business with John Stapleton from New Covent Garden and Little Dish

Do you have grand plans to start, grow, scale and sell your food business? Would you prefer more of a lifestyle business? Regardless of your goals, John Stapleton has some great advice for you. John started New Covent Garden Soup in 1987. He started Glencoe Foods in 1997 (pretty much the same business as New Covent Garden, but in the United States). He then started his third business, Little Dish, in 2006. Two out of the three were successfully built and sold – Little Dish sold for £17 million in 2017! Over the last 30 years John has learned to embrace adversity, have the courage of his convictions, learn from failure and the power of authenticity. And that’s exactly what we talk about in this episode.

058 – Building a Food Brand Alongside a Full Time Career with Will Breakey from Dr. Will’s

Will Breakey has one of the most genius and bizarre job titles in the world: “co-founder of Dr. Will’s and Reconstructive Surgeon”. It’s common for startup founders to have another job to cover their bills whilst building their business but it’s not a topic that’s often discussed in the entrepreneurship world. It’s almost seen as a negative or mark of not yet being successful enough to ditch the day job. We think these topics are important so today Dr. Will joins us to share his story, his passions and the vision for his company.

057 – How to Make Your Food Business More Efficient and More Profitable with Kylie Ackers and Guy Routledge

Would you like your business to run more efficiently? Would you like to be more profitable? Would you like to take the occasional day off, go on holiday or have a break from the business and stress of running your own business? I’m sure you would. It can be hard to take time off or make things run smoothly without structure and focus in your business. In this episode Kylie rants about one of the topics she’s most passionate about and will show you how to make your food business more efficient and ultimately more profitable. While there’s no formal Resource of the Week this week, we do have something special for you. In the run up to our next enrolment period for our Food Founders Blueprint programme – the step by step marketing system for food startups – we’ve released a free video series all about bringing structure and focus to your business. In The Digital Food Revolution series you’ll learn one of the biggest mistakes that might be keeping you stuck, a 5-step plan for growth and a simple strategy for connecting all the pieces of your digital marketing together. Sign up for FREE and watch the whole 3-part series now at

056 – Overcoming Food Startup Superhero Syndrome with Guy Routledge and Kylie Ackers

Are you a superhero? Do you wear a cape and fight crime? No, that’s not the kind of superhero we’re talking about. Do you think you have to do everything in your business because you’re the only one who knows what needs to be done and how to do it the best? That’s Superhero Syndrome. And it’s not a good thing. As entrepreneurs we dream of big things but in the early days it’s often just you - or you and a co-founder - doing everything. To get ahead we think we have to do more and more and what ends up happening is inevitable burnout. In this bonus episode Kylie and I talk about our challenges with Superhero Syndrome and three ways to tackle it.

055 – Building a Gut-Friendly Pet Food Brand with Purpose with Jack Walker from Scrumbles

In just 8 months since launch Scrumbles have achieved a huge amount. They’ve developed an innovative, gut-friendly range of food for cats and dogs. They’ve launched into Ocado, Fetch and 30 independent pet food stores. They’ve raised a round of funds through Angel investment. And they’ve achieved the coveted B-Corp certification – the highest level of standards for ethical and sustainable businesses. How have Jack and his wife and co-founder managed this in such a short space of time? Tune in to this week’s episode to hear their story and find out.

054 – Challenging a Dominated Category by Doing Good with Simon Coley from Karma Cola

Why do you do what you do? Is there something deep and meaningful that drives you or do you just have a passion for creating things? Today we’re talking to Simon Coley from Karma Cola about creating a business with purpose to compete in a dominated category. Karma Cola was founded in 2010 on a simple ideal: what you drink should not only taste good, it should be good for the land, good for the people who grow the ingredients and as good for you as a fizzy drink can be. They’ve taken on the big brands in the dominated soft drinks category and created a brand that’s the antithesis of others on the market. A virtuous cycle of doing good runs throughout the whole business and it’s a hugely inspiring story. If you want to build a challenger brand or one with more purpose and meaning, this episode will definitely get you thinking.

053 – How to Hire a Team When You (Think You) Can’t Afford To With Guy Routledge and Kylie Ackers

How do you get more things done in your business? Hire someone to help! But how do you hire when money is tight? Hmmm. That’s a slightly trickier one. Even if you think you can’t afford to hire, you can’t afford not to. There’s so much to be done and you can’t do it all. (It’s also no fun doing everything yourself and without anyone to share the journey with!) We know how hard it can be to bring on your first team members because we’ve been there too. But, as regular listeners might expect, we’ve come up with a system and a process and share all our tips for hiring affordably in this episode.

052 – Markets to Manufacture to Mental Health Champions with Charlie Claydon from The Well Bean Co.

Two topics you’d rarely see together are chocolate and mental health. But today we’re talking to Charlie Claydon from the Well Bean Company and that’s exactly what’s on the menu. Charlie has a history of mental health challenges and set out to create a brand that makes a difference. In just three years he’s scaled the business up from very humble beginnings and now has his own manufacturing space (yes, his name Charlie and he has a Chocolate Factory!). This rapid growth is all in service of a mission to become mental wellbeing champions and bring about positive change through the chocolate they make. It’s a hugely inspiring story and such an important topic to spread the word about.