Show Notes

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Rebranding is a big undertaking and something to approach with caution and a lot of planning. But even when you do plan ahead, there’s lots of details to keep an eye on, lots of steps to take and potentially a few hazards to avoid. 

We recently rebranded, renamed and completely redesigned one of our projects. The Food Rush is now Eco & Beyond and whilst we’re really pleased with the end result  – and it was definitely the right thing to do – we learned a lot in the process. In this solo episode Kylie and I talk through what we did, why we did it and all the things to consider when doing any kind of project like this. We get into some of the technical details about moving websites, domain names and hosting too so if you’re not changing your brand name but are moving web platforms, there’s some great advice about that in this episode too.

We’re Pausing The Podcast

As you’ll hear at the end of this episode, one of the lessons we’ve learned is it’s very difficult to focus on multiple projects at once and do them all justice. We will be pausing the podcast for the time being while we focus on building up the Eco & Beyond brand. Good Foodies may start up again or we may pivot it into a podcast for Eco & Beyond so watch this space.

In This Episode You’ll Learn

  • What to consider when rebranding
  • The four categories of things to consider: legal, website, Google and social
  • What happens to your SEO rankings when you move from one domain to another
  • How to let Google know about a change of address so you don’t lose all your traffic
  • Lots of tips and resources to help you choose the best available brand name

Our Step By Step Rebrand Process

  1. Lock down your new brand name
  2. Buy a domain name for your new brand name
  3. Secure all social accounts so they don’t get taken
  4. Design a new logo
  5. File a new trademark application for the new name and logo
  6. Set up the new website hosting on a new server
  7. Add a page to your new website about the name change and rebrand
  8. Point the new domain name at the new hosting
  9. Add a robots.txt file to block access to search engines on the new website
  10. Add 301 redirects from the old website links to the new website links
  11. Be sure to keep your old Google Analytics tracking ID
  12. Add an annotation to your analytics
  13. Set up a change of address in Google Search Console
  14. Switch over all your social accounts from the old handle to the new one
  15. Request a page name change from Facebook – you’ll need to send legal documents to prove you own your new name
  16. Find and replace any instance of your old brand name to the new one on your website
  17. Submit an xml sitemap to Google Search Console to get Google indexing your new website
  18. Publish some fresh content to boost your SEO
  19. Run a marketing campaign and/or ads to promote your new name and website

Notes and Links

Check out the new Eco & Beyond

Zero waste shops directory

What is a 301 redirect?

Resources

Squad Help – brand naming competitions

Name Checkr – great tool for finding available domain names and social account handles

Hover.com – where we buy all our domain names

Google Search Console

Rebranding social media accounts – moz.com article