Show Notes

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Nix & Kix produce a range of adult soft drinks with a cayenne pepper kick. In 2014 co-founders Kerstin and Julia set out to create a brand with a difference to remove some of the stigma and boredom that surrounds soft drinks.

Breaking into the pub and bar scene with a non-alcoholic beverage has proved challenging so far but is still very much the end-goal. In the meantime you’ll find these delicious drinks in supermarkets, in canteens and internationally as export has become a big part of their growth strategy.

With zero food and drink experience Kerstin and Julia had to take a “just in time” approach to starting and growing the business. Tune in to this episode to hear the full entrepreneur story.

In This Episode You’ll Learn

  • Where the idea for making a soft drink with added chilli came from
  • The challenges around getting a soft drink noticed in a pub or bar setting
  • The best places to be from a brand awareness and discovery perspective
  • Which international markets are worth looking at due to their similarity with the UK
  • What to consider and research before exporting to new markets
  • Why it’s important to create one version of your product for all markets
  • The just in time, step by step approach Nix & Kix took in the early days

Notes and Links

Learn more about Nix & Kix and buy their drinks on their website

Just in Time manufacturing

The Food and Drink Federation (FDF)

Food and Drink Exporters Association (FDEA)

Resource of the Week

Gov.uk guidelines on sugar tax

HMRC: Exporting goods outside the EU

Brexit: Exporting and importing goods if the UK leaves the EU without a deal

Exports Guide from FDF – lots of great advice