Show Notes

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JimJams signature product is a chocolate spread with 83% less sugar than the leading brand. You’d think that something like this would be enough to secure a place on retailers’ shelves. But despite having a great product that solves a problem and tastes great, getting into supermarkets – and staying there – is a real challenge.

Join us on the Good Foodies podcast this week to hear the JimJams story and how they’re diversifying their sales channels to grow the brand and business. You’ll also hear how JimJams founder, Kevin ended up on live TV in his pajamas.

In This Episode You’ll Learn

  • How JimJams started, grew and are now diversifying their sales channels
  • The crazy amount of sugar found in leading brands of chocolate spread
  • The natural sweetener that’s kindest to children’s teeth
  • The mindblowing amount the NHS spends on extracting children’s teeth every year
  • The “best way” to get your brand featured on the BBC
  • How to cope with being delisted by a major multiple

Notes and Links

Watch more recipe videos from Evie and Jack

eCommerce Resources

The Power of eCommerce to Grow Your Food Business – Good Foodies episode 25

Choosing the Right eCommerce Platform for Selling Your Food Products

How to Make Over Your Food Website With a Magical Window Display

Resource of the Week

NHS Facts about Sugar – find out how much sugar your kids should be eating

NHS Sugar calculator

Be Food Smart app for iOS and Android