Show NotesDownload episode MP3
What does it take to build a brand with purpose? Where do you start? How do you get to the essence of your message? And how do you communicate a creative way that gets the attention of your ideal customers?
Learn the steps to take in this episode as we chat to the founder and creative director of Giant Peach, a full service digital agency based in Wiltshire. They help brands of all sorts across the board but their passion is working with those that are trying to make a difference in the world.
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In This Episode You’ll Learn
- What to focus on first when building your brand
- Why video is such a powerful tool for communicating your message
- The importance of authenticity
- How small steps can make a big difference when building a sustainable business
Notes and Links
Customer First – episode of Good Foodies
Tessa Stuart on Good Foodies
PlanetMark – sustainable certification for businesses
Resource of the Week
Building a Story Brand book by Donald Miller. Yes, we’ve mentioned it on the podcast before but it’s a fantastic resource.
This book will walk you through a seven-part messaging framework to help you get clear on your message and how you serve customers.
We can’t recommend it highly enough!