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We’ve heard time and again from guests on this show about the importance of sales and distribution when it comes to building your food business. While the dream of being stocked on supermarket shelves is a powerful one, there are other winning sales strategies to tap into – especially when first starting out.
eCommerce used to have a high barrier to entry but is now more accessible than ever. In this solo episode Kylie and Guy discuss some of the pros and cons, who should and should not sell online and bust some myths about common objections to starting your own online shop.
In this episode you’ll learn
- Why eCommerce is such a powerful tool for startup food producers
- How selling online can help you take control of your sales
- What kinds of food businesses should NOT use eCommerce
- The main objections to creating an online store and how to overcome them