Show Notes

Download episode MP3

Pranav Chopra is the founder and CEO of NEMI, a tea brand that’s providing support, skills and employment for refugees in the UK.

The NEMI tea brand is growing strong and making a real impact in the lives of their staff and customers. Learn how NEMI is unlocking huge growth opportunities in food service and catering as well as using business as a force for good.

In This Episode You’ll Learn

  • How Nemi is using business as a force for good to achieve their social mission
  • Why running a social enterprise is really like running two businesses
  • The challenges and legal implications of working with refugees and asylum seekers
  • How to leverage multiple sales channels to achieve impactful growth
  • What’s involved in rebranding your food startup
  • How to introduce a social impact aspect to your own food business

Notes and Links

Learn more about NEMI tea and syrups

Read about NEMI on Eco & Beyond

Buy NEMI tea online

Refugee Council UK

Episode Transcript

Guy: [00:00:02] You’re listening to Good Foodies and this is Episode 22. In this bitesize episode we’re talking to Pranav Chopra from Nemi. They’re tea brand who are empowering refugees and as part of this huge social mission they have, they’re doing some really interesting things in terms of their alternative sales channels and strategies. So I recently got together with Pranav for a chat and a bit of a catch up cause it’s been a long time since I’ve seen him. And we started off talking about his background and where his passion for tea came from.

The Interview

Pranav: [00:00:35] I was born and raised in India and chai is one of the biggest things most commonly drunk in India. And that’s where the beginnings of a Nemi came about. And so when we started, we started off about three chai blends and I just really wanted to sort of expose the British consumers to the different types of chai that we have especially Cardamom chai which is a flavour which you don’t really hear about much and however it’s the most commonly drunk beverage at home in fact that’s what we brew at Indian household rather than the typical spicy chai that everyone knows about.

Guy: [00:01:11] So what makes a chai Tea a “chai tea”?

Pranav: [00:01:15] So firstly a chai tea you’re basically saying tea,tea. chai means tea. So and chai is actually just not in an Indian sort, the whole Arab world used the words “ashay” which is chai in arab. So it’s not just a Indian thing. However Indians brew chai differently, they brew the tea differently which is basically, black tea that brew that adds spices to it. So it could be cardamom, cinnamon, peppercorn, cloves and ginger. Does a typical five main sort of spices you put in, you don’t have to put all five totally depends on your taste buds. However that’s where cardamom comes in. People just in a few pods and it becomes your cardamom chai but after brewing initially you actually add milk and you cook it again. So imagine you brewing a tea twice. So you brew initially with the spices and then you cook it with milk. So I actually call it sort of it’s like a thick` shake really because it gets very milky, it’s very thick. So rather than the sort of typical English breakfast where you just add a dash of milk, this is actually cooked with milk. That’s where it’s really flavoursome and obviously in India it’s used, it’s cooked with condensed milk, hence the sweetness comes through. Everyone gets addicted because it’s obviously full of sugar. So it’s a great beverage to have and that’s where one of the main reasons I wanted to get it to England.

Guy: [00:02:39] And do you think that has been because it’s just such a great thing that you think people can get addicted to it here as well? Or is it that we have, there is something about our taste buds that would respond well to this kind of thing?

Pranav: [00:02:53] So many Indians out here, India is very commonly visited by the British people as well so everyone’s exposed to chai. And I guess the invention of chai lattes really exposed the word chai again. And so really it’s a buzz word these days because of health benefits as well as an alternate to beverage. So all those reasons really made us come about with the concept of sort of basically selling chai and however since then we’ve expanded into 13 other blends. We’ve really expanded into becoming a fully pledged tea company. And I guess the reason behind that is to support refugees into employment.

Guy: [00:03:38] Yeah. We’ll get on to all that good stuff in just a second because it is amazing some of the work that you’re doing to help these these people and provide jobs and employment and all kind of stuff. Just going back to something that you mention about the health benefits, what are the health benefits of tea in general and particularly chai tea?

Pranav: [00:03:56] So it’s just the spices really. It’s a great antioxidant in terms of if you’re feeling unwell the spicy chai does wonders to you as well. So it’s got those qualities that you really need in your body really. So it’s got loads of different ways especially, actually found out recently that it’s a great beverage to be had during pregnancy. So it’s really good for the baby. So literally everyday I’m finding different uses of chai tea. So in this case we’ve got, another blend that you actually get in winter in India. You don’t get spicy chai, you don’t get cardamom chai, you only get ginger tea. And that’s called adrak chai which is basically a ginger tea and it’s again, you go to India and you’re like oh yeah I’m having Masala chai but you’re actually not, you’re having ginger tea because it keeps you warm just because of ginger’s qualities and so yeah loads of benefits really.

Guy: [00:04:52] And so can you talk us through your range just so that we can get a good picture of it ’cause you mention that you’ve added quite a number of blends recently and you also have some kind of syrup as well. Can you talk us through the Nemi tea range?

Pranav: [00:05:04] Absolutely. So we’ve got a variety of fatty blends in 13 blends to get the typical English Breakfast, Earl Grey, we’ve got a variety of chai’s which is Cardamom Chai and Spicy Chai, and then we’ve got herbals or Peppermint Tea and Green Tea. Those are core six retail range and that’s both in biodegradable tea bags as well as loose leaf. All our tea is fair trade and Rainforest Alliance Certified. However we now also offer another nine blends which is basically like rooibos, we’ve got lemongrass ginger, just lemongrass, assam, decaf, English breakfast, so the whole lot now and then we’ve also come up with a chai syrup. This came about as we hit all the cafes with our blends. There were like: it’s a great chai product. We also make chai latte can we make it using your teabags or your looseleaf. But we tend to use this powder, a chai powder. However most chai powders typically have a milk protein in it so that funnily enough most baristas don’t actually know about. So they make chai lattes using the powders and for people who are lactose intolerant, it can be very sort of harmful. So that’s where we were like, let’s come up with a chai syrup which is low sugar content. It’s got no it’s preservative free it’s actually it’s a pretty much liquid version of our actual chai blend, that’s where it’s come from. So the spice flavour comes through it’s got the sugar content so you don’t really need the sugar there’s no milk tracers so it’s a great way to make your chai latte so and that’s been a really success product for us across cafes. Retailers also selling it as a retail product. However we also found another new issue which is basically the chai cocktails and that opens massive doors into the alcoholic industry. Alcohol industry where we can actually go in and link up with loads of bars and pubs who are looking to expand into another range of chai cocktails.

Guy: [00:07:11] Brilliant stuff and it seems like this has been a kind of an evolving journey as you’ve gone through you’ve added things to the range, you’ve added blends, you’ve added more traditional kinds of teas rather than just the chai varieties and then the syrup as well. So where did it start? and when you started what was the plan?

Pranav: [00:07:29] I guess with any start up really there’s no plan you just want to conquer the world really so that for us it was a matter of really exposing the British consumers to try.

Pranav: [00:07:39] That’s where I actually started. And then from there on the demand for product actually made us really expand our business into 13 blends. That said both again there’s a demand for loose leaf and tea bags. Originally we only did loose leaf because we believe that Nemi that is the traditional that’s the best way to eat and drink a cup of tea. However I guess given that if we’re looking to catering, a lot of people demand teabags it’s just the way things are done in big corporates and we really want to capture the market so then we expand into tea bags so that’s natural progression really. I guess you’ve got to meet the demand of the consumers rather than sometimes because I guess for us we’re very mission aligned in terms of if we have to scale ourselves, our business in order to employ more refugees so that’s where we supply the product which there was a demand for and I guess the demand was created and the products were created from the demand really so we went to cafes there were like you do loose leaf and you do tea bags.

Pranav: [00:08:46] Yes we can. We only found out chai latte is a big thing. Guess what we’ll come up with a chai syrup. So we met the demand where it was because it allowed us to scale and reach our social mission.

Guy: [00:08:59] Yeah I think that’s a really important lesson there which is instead of just being “Oh we want to create this thing because we have some kind of affinity with it or there’s some history to it”, It’s really listening and finding out what people want, what people need, what they’re willing to pay for. And of course in your case this social mission is a huge part of that because if you succeed your social mission exit succeeds as well. Can you talk us through exactly what that is? and where the idea came from?

Pranav: [00:09:26] Sure absolutely. The origins are very important like. Basically it was myself and a couple other people we’re at a cafe in North London at a community cafe. We’re sitting with a bunch of people and on a communal table you basically ask the questions where are you from, what do you do, etc. and a couple of people around me they’re engineers, doctors, journalists as well from Sudan is a very dear good friend now. They all mention they’ve been in the country for about four or five years but they’re not working and they’ve really struggle getting jobs. And obviously the question is why not. And they were like, basically the pushback that they get is a lack of a local work experience in the UK. And sometimes weak English skills. Understandable but it’s how you break that cycle. How do you give that first job to someone so they can enter the UK workforce and that’s where the concept of Nemi started. We were like “let’s set up a company in the UK which employs refugees no questions asked. As long as they’re willing to work and gain work experience, we’re happy to hire them”. What that does it helps them overcome that hurdle of having a UK company on their CV as well as a local referee. You’ll be surprised as long as there’s a person that can say yes UNRRA comes to work on time at nine o’clock, does his hours and great work ethics and leaves. That’s all employers need and those are the two key challenges that Nemi helps them overcome and since we started now we employed 16 refugees. We’ve had amazing success stories as well. We’re looking to scale our impact as well as our business. At the end of day what you need to realise is we don’t grow commercially. We won’t even be able to employ even one refugee. So the day social enterprise is a great model because it’s I guess the thing is profit with purpose is really trying to scale up your business. But it’s mission driven.

Guy: [00:11:37] Yeah and your definition of of a social enterprise is quite an interesting one with that profit with purpose because I think a lot of people sometimes struggle with the idea of oh I want to do something good but then I don’t want that to be driven by money but the money is almost an enabler of the purpose. So how did you start working with these refugees? Where did you find them or did they find you?

Pranav: [00:11:59] It’s been an interesting journey since you’ve got these amazing goals of like you want help, help the world but it’s you’ve got to, I truly believe you got to have like minded people on board, amazing partners and look when you’re trying to do good, there’s amazing people out there who want to support you and how we did it. As I reached out to a Refugee Council UK. The main body in the UK that sort of looks after refugees when they come into the country.

Pranav: [00:12:25] And that’s where they became our key stakeholder partner and key sponsor and so we sought our refugees from there. We get these CVs, we do an interview, we do it’s very formal. Obviously we want to employ everyone but we also do really want to understand where they’re coming from, what are the reasons they want to actually join Nemi. But that’s where it started. Now we’ve also linked up with other charities like Breaking Barriers, Transition’s London, Groundwork London because at the end the day we want a big supply of refugees so we can employ as many and I can talk about more later but we’ve slightly changed the business model as well to really scale up the beneficiary numbers.

Guy: [00:13:10] And so let’s get onto that in a second but what is it that the refugees are doing with you in terms of the the roles that they’re filling and the skills that you’re either helping them create or that they are coming with in the first place?

Pranav: [00:13:24] So again with a food business the best way to test a product is actually hit the markets, actually get your product out there in front of consumers. What you do is firstly consumer taste, the price points, and if there’s a demand that’s when you go to the next step and start actually sorting manufacturing and producing your product. And that’s exactly what we did, we hit the market and what allowed us to do is I linked the two models together and that we employed refugees to run tea stalls, food markets, festivals, conferences, TEDx talks. We’re trying to align with like minded people so TEDx talks was a great platform for us to showcase our story and our product. And just a corporate day’s events and what that does it really breaks those silos that the refugees face in integrating in a society where that just simple interaction with consumers really help them vastly improve their English and that they don’t even realise but through spending sort of six hours or at least or they have a significantly improve their English. They get local work experience become a lot more confident themselves. You need to realise that these individuals who haven’t worked for five years or more ten years we’ve had crazy stories of amazing people that we have on board and just general communication skills and I guess before I mention on top of it all they get a UK company on their CV, a reference from us they’ve got retail work experience in this case. We’ve got some success stories where a few of our employees have actually now moved on to Starbucks and are on a full time employment basis. Given the retail work experience, the customer experience and they gain that Nemi’s tea stalls. So that’s one of the big sort of that’s where we started off. And then since then as we’ve scaled the business operations scaled and there’s a lot more roles that can be fulfilled by refugees. So as I mentioned we sell chai and chai blends or black tea spices that involves a lot of blending. So we’ve got a kitchen space and we all actually go there and blend it. So we had to train the refugees up skill them in terms of firstly what is chai? and how you blend it? And they also need to know about how teas blended and made? so they can inform the consumers out at a tea stall.

Pranav: [00:15:49] So we started employing them in the kitchen space for sort of blending. Then we came out with our retail products and in that space we needed more refugees to come on board to help us pack. We knew the big orders so we got them involved in packaging and sort of that’s behind the scenes but we also, the mission is actually employing refugees throughout the business models so not just packaging manufacturing but also within say the head office where now one of our refugees is 21 year old loves taking photos. So we’re like what, “Stop taking selfies and how about you actually do our social media?” and now he does our social media. So we’ve got an intern at the moment and where basically he does research work for us. So he’s coming to the office that’s four hours a day, that sort of thing. So we’re really getting more commercial roles and that’s where we’re headed. We need I really want to head of sales or sales managers. Different parts of the UK being sort of the clients being maintained by skilled refugees because you’d be surprised, actually not surprised how amazingly qualified in fact overqualified individuals are really struggling to get work.

Guy: [00:17:04] It’s absolutely amazing and so so great to have it go all the way through the business from face to face with customers on the market stalls all the way in to as you say like the office jobs, Fantastic. Are there challenges working with refugees out there like language barriers. Is there red tape that you have to go through with the government and with the charity partners and can you speak to some of those if there if there are any. And I imagine there are.

Pranav: [00:17:27] There are loads of challenges. And I guess in a business does business challenges and over here I guess there’s two businesses in one and working with refugees definitely mean a challenge especially setting it up. At the end of the day Refugee Council UK is I guess it was Naomi so you really got to build that trust and I guess proves to them the work that you’re doing or you want to do is something which will be valuable to both Refugee Council UK for what they stand as well as the refugees and why they need work experience with us so that was a big hurdle to jump over initially and then saucing sort of I guess refugees became much easier as we started getting referrals from Refugee Council UK and other charity partners. We got into a bit of a sort of I guess red tape/legal sort of, not trouble but as we learn the ropes the we were looking to actually also employ asylum seekers so not just refugees asylum seekers as well. There’s a bit of an interesting point here because refugees are allowed to work and live in the UK. Asylum seekers are living in the UK and waiting for their status.

Pranav: [00:18:44] Their application to be approved or declined and they’re actually there and they can’t all that work at all. So they are literally just sitting idle waiting for the application to be. And you could be waiting to mount a two years of 20 years. It’s ridiculous. So on the government website it does say it will prove the application within six months. Do you have a decision? But we’ve had people on one of our employees where initially asylum seekers and they’ve waited for six years before getting application. So just imagine yourself not being able to work so that self-confidence is all time low. Pretty much like no one wants us. So it is pretty demoralizing. But these guys are very resilient. They get their paperwork and then they look for work. They really they’re not here on a holiday. They don’t want to be sitting idle like who would want to, they want to work and contribute to the economy to do their sort of new homes. So it was, that was a tough one as well because we wanted to employ asylum seekers but they’re not allowed to work. They’re only allowed to work volunteer basis.

Pranav: [00:19:53] They get really tricky because on a volunteer basis you can pay for the expenses for any volunteer for travel in food but then there’s a limit in terms of the amount that you can give volunteers as well. And so for any employer employing or giving work experience to asylum seekers they can actually get a lot of legal troubles so unfortunately we were advised by Refugee Council UK to step away and not sort of get involved which was a massive shame because I think the real impact would have been that the asylum seeker level and obviously refugees need sort of that break as well into the UK workforce. And so that’s where the legal battles happened. And yes there’s a few main challenges that we’ve faced so far.

Guy: [00:20:43] Why, Why did you choose to go with this particular channel of social impact? What was it about refugees and asylum seekers that kind of really made you want to help them out?

Pranav: [00:20:53] It’s the simple fact that they’re in the country and they are just not getting their first break. I’m originally from New Zealand and when I came here again same I face the same questions you don’t have local work experience. However we tend to get a break and they just don’t know someone’s looking for work for four years, very demoralising by that applied for thousands of jobs. We’ve had a journalist who’s a political journalist, perfect English and you’re like why can he not get a job even an Arabic newspaper based in London. Why, what’s the biggest hurdle?

Pranav: [00:21:28] And that’s basically what was the driving motivating factor for me to set the business up.

Guy: [00:21:33] And do they come in and work with you for a short period of time and then move on to something else? or are they coming in and they’re kind of Nemi life is almost?

Pranav: [00:21:41] Yeah. So that’s we know again the business model that sort of the social impact models sort of transformed since day one. Initially we were like let’s get them on board and have them on board sort of say three to six months and then they can move on if they get other job opportunities. They actually become more of a program. We had two Iranian brothers and they’re spoken English was great. However their listening was quite weak. And that’s just simply due to lack of sort of English in Iran and they were both you all and you attend universities. Which is, which is great. However they kept failing the IELTS exam which is the English entrance exam that you need to pass. They worked with us at our tea stalls and improved their English, they passed their English exam. Now they’re at university, one’s doing journalism, one’s a dentist, which is a great success stories. And so it’s become more like a program rather than I guess through internships or a structured program. We have had a sort of we’ve had refugees that stayed with us for about six months. That’s been the longest term but then again that was UNRRA who’s the journalist. What we did is he writes really well, he’s a photographer as well. Like why don’t you write blogs for us. What we did was you post on the blogs, we hashtag all the Arabic newspapers and guess what. He got a consulting short small stint from that. So someone who’s basically surviving on 50-60 pounds a week. This guy got 200 pounds or pretty much one article and that satisfaction that he had is unbelievable.

Pranav: [00:23:27] So really suddenly it’s it’s really empowering. The difference that we are making by these small things that we can do.

Pranav: [00:23:35] So yeah it’s become more like a program. There’s a couple of other things now we’re looking to scale our business and help more refugees. One of them is a social franchise model which is basically having at least all refugees come in. We train them firstly of both how to set up a business in in the UK as well as how to make chai a lot a lot of facts sort of about tea, how to brew it and then meditation on the sales side of things and then I actually give them the opportunity to open up their own tea stall, the typical McDonald’s franchise where we go look here’s your business. Now you run it. So really promoting entrepreneurship amongst the refugee communities because you’ll be surprised or not surprised of the number of entrepreneurs they are within the refugees communities because they’re pretty much a lot of them actually had their own corner shops in their countries or small businesses. And so business actually comes very natural to them. So this whole social franchise model I think that’s got a lot of potential in it and that’s what we’re looking for. And tea’s just an initial thing. These guys’ amazing food so they can have their own food pop ups and serve some amazing sort of Sudanese food or Iranian food or wherever they’re from.

Pranav: [00:24:55] That is also one way our future plans. The other one is where we really see potential is to actually link up with partners. Again we’re looking to scale in with corporates. We’re looking again to food service channels, and one of our sort of contractual terms what we’re looking to do is actually ask the corporates to employ our refugees within their business. So we’re talking with PWC well like we train the refugees have got amazing work ethics and they’ve got work experience here, why don’t you take them on board and actually eventually if there’s roles in your kitchens or you need some staff why don’t you rather than look around spend so much money recruiting, you’ve got us as a referral partner. So that’s that’s been that’s been great. There’s other cafes as well which are looking to hire staff as well. And that sort of referral scheme is something that we’re looking to explore further.

Guy: [00:25:57] It’s an amazing vision that you’ve got for the business instead of just being like I want to make amazing tea from my Indian heritage. It’s like no we’re going to make an impact. We can, you even said earlier we’re going to take over the world. And that I think leaves us nicely to talking about some of the some of the approaches that you take in the business in terms of the channels you’re using to sell. And before we got on the air you were mentioning how retail isn’t really your thing you’re you’re looking for completely different kinds of sales channels. Can you talk us through some of the some of the places that you are working to sell the product?

Pranav: [00:26:31] We’re here to change so I guess lives of people so we need to take a game changer approach really and that only comes through scale so we need to sell a lot of tea so we can employ a lot of refugees. It’s as simple as that. Retail’s a great channel to reach out to direct consumers. However that doesn’t really bring scale. I’d rather be selling 10,000 teabags a week rather than five tubes of tea at a Whole Foods. So that’s where we took the approach of food service which is catering and we want to get into big offices. So for example BWC, Google’s, Deloitte of the world where every floor of their offices has Nemi teabags and that is where we really scale our business and really create the real impact that we, which is part of our vision. So retail is great but for us we want to grow quick and that’s where we’ve taken the catering approach. So hopefully you’ll see us in your offices very soon.

Guy: [00:27:37] It’s amazing to hear you say this because I think we met about two to three years ago at a conference and we just got chatting in the audience and you handed me this tiny little pouch of your product. It was. And it used to have a different name which we’ll maybe talk about a bit in a in a little bit. And it was like oh here’s my tea would you like to try something be interested in your thought. And now it’s like this hugely mission driven wave way of speaking like arty on every floor of every building in Google or BWC. It’s quite incredible and fantastic to see where it’s come. So instead of going into retail where you have to reach many customers, many consumers and get them to buy your product. You can almost go to one large company like Google or like PWC or like Deloitte and you can instantly get scale from one to many approach. Has that been the plan?

Pranav: [00:28:33] That’s absolutely right. So we’re being stocked at Deutsche Bank at the moment. Again thousands of employees, what we’ve done is we’ve placed our retail tube’s retail products in their kitchen. That’s just that’s a one way does in a way basically where we’re looking as one to many approach. We are exposing our products. People are drinking our tea and if they enjoy the tea they would like to buy it for their home as well.

Pranav: [00:28:57] So it’s just a I guess much smarter way of reaching consumers really. So not a massive fan of actually doing tea tastings. At the end of the day for us, we’re not gonna change people’s lives by selling small numbers. So we’ve that’s that’s why we’re taking the approach of that one to many. We want to reach out to as many people.

Guy: [00:29:22] And something that’s very important to do that to kind of play in the big leagues is to have amazing packaging and amazing branding. And you recently rebranded you used to think it used to be called chai gram or something like that and is now Nemi Tea, we’ve mentioned it in a number of times in the interview of course. Can you talk us through the rebranding decision? and the process and how some of that work because I mentioned it would have been quite a big deal.

Pranav: [00:29:49] Absolutely it was. We wanted to come up with a name or brand which was really memorable and it was really linked to our ethos and Nemi actually means in Sanskrit and it means “a circle of life”. And that really ties in with our mission and interestingly enough where actually we came up with Nemi was actually is my granddad’s name.

Pranav: [00:30:18] So mom is super proud of me and so that my granddad’s name lives on. And interestingly enough I have a very similar to, it ties in really well with our social mission. So that’s where the rebranding came in from or something memorable. We wanted something that really meant something and also was aligned to our brand and packaging and design and packaging is very important these days with any given the number of food startups that are popping up every single day. These are very saturated market anyway so we really need to come up with really bold packaging and that’s what we exactly did. We came up with a range of six products. It’s very bright very colorful, it really just it shout out to the consumer. And that’s basically where we are in the retail space. And so we’ll definitely keep going the retail route. However that’s not our core focus. Our focus is food service the catering level where we’re getting big numbers but we’re really out there to spread the word, spread the brand. And again as I said hopefully you’ll have Nemi across all floors in the UK across the globe.

Guy: [00:31:31] And so at what point did that rebrand take place? Was it quite early on before you’d really achieved much kind of attraction? or was it something that you had to kind of pause everything and change direction halfway through?

Pranav: [00:31:44] I guess that’s the beauty of doing a startup. At the end of the day, you can change overnight. No one’s going to know what happened because the thing is before you get big and famous. But again at the end of the day it’s, there has to be a very core reason why you do the rebrand.

Pranav: [00:32:01] You do. You see the ends and Young’s and sort of pepsin all these big brands have also rebranded both their names and logos. So it’s much much easier if you’ve got a startup and established a decent sort of brand name or chai garam which means hot tea. It’s actually a play on words. It means tea hot. So and however it’s basically a word that’s used by kids in India running on the streets and literally yelling out I am Tiger. And it’s because out act they don’t actually know the right way around. So they’re actually saying tea hot, tea hot. So that’s where we really wanted to sort of. That’s where the initial brain came through. We had a really good strong following but I think we’ve really developed the Nemi brand since launch and we’ve been working with Nemi for about a year a year and a half now. So a lot of people know us in the market now and that’s because of our story as well as our packaging and our product which is a very high quality products. I’d like to believe that we’re in the premium league and we’re replacing sort of the established brands of tea pigs and brew tea company in a lot of offices. So they’re already taking notice of that. And the plan is to now start replacing these sort of I guess the PG Tips and Twinings of the world as well. So as we scale our pricing going get better. And we’ll be a lot more competitive and really challenged the status quo and really replace all other tea brands with Nemi.

Guy: [00:33:43] Well I mean it certainly does stand out from the crowd and a lot of that I think is due to the bright colors in there and the really interesting form factor as well is the retail packaging is these tubes of tea either the loose tea or the bags and. And yeah it really does stand out and looks fantastic. And so just to wrap up what are the next steps.

Pranav: [00:34:02] For us the mantra right now for the next sort of 12 to 18 months is scale, scale, scale. We’ve got very realistic targets. We’ve helped 16 refugees so far. Our target by the end of 2018 is 50 refugees and I’m sure we’ll exceed that. One critical thing is you just got to be realistic and we are in at Nemi we are we know our targets and we definitely want to reach those in the coming time. But again our big game changer would be the food service catering. So we’re speaking with a lot of distributors at the moment. And hopefully we’ll run those clients such as. PWC, Johnson Johnson, we speaking to as well. So these are big clients 400 offices across EMEA. This is the sort of stuff that we really want to target in the coming time. So yeah fingers crossed we had we reach those targets.

Guy: [00:35:03] Interesting stuff. And for those who are listening who are also hoping to do something good in the world of food what would your one piece of advice be about running a social enterprise?

Pranav: [00:35:13] I think hard if you want to set up a social enterprise, it’s pretty much you running to business at one time. So just gotta make sure that you’re committed to it 200 percent and if you are if you really care about the cause and not just doing it for the fame you really need to be aligned with why why why why are you setting up the social enterprise. For me it’s very clear and that’s why, it sort of translates into the success of your business. We’ve significantly grown and I’m proud of that and an entire team we’ve helped, have help refugees get into universities, meaningful employment. So it all comes together if you really believe in the cause.

Guy: [00:35:55] That was Pranav Chopra from Nemi. And you can find out more about them and by their amazing teas and their chai’s syrup online at

Guy: [00:36:07] That’s all we’ve got time for today. But thank you so much for joining us again. We really do appreciate it. If you’re enjoying the show we’d love to hear from you and we’d love to hear about the kinds of guests and the kinds of topics that you would like us to bring you so do get in touch. Head over to or you can drop us an email to [email protected] So have a fantastic week. We’ll see you next time. Cheers.