Overview

Optiat are a “nature-friendly beauty company”. They produce a range of body scrubs made from spent coffee grounds. We partnered with Optiat to run a social media giveaway on The Food Rush Twitter account.

Project Goal

The goal of the campaign was to increase followers for both brands and to gather data about the most popular coffee scrub “flavours”.

  •  “I was immediately keen to work with The Food Rush as we have shared passion for sustainability and healthy living. The aim of our collaboration with The Food Rush was to bring together our audiences and entice them with the opportunity to win a great prize.”
    Anna Brightman, Co-Founder of Optiat

The Results

The competition received over 2800 entries in 14 days. Across a total of 12 posts on The Food Rush Twitter account, the campaign boasted the following stats:

214500
Impressions
7909
Engagements
4.81
Engagement Rate
425
Replies
2750
Competition Entries
1410
Post Likes
  •  “The collaboration ran seamlessly and The Food Rush team were extremely helpful creating high quality imagery and coordinating the closure of the competition. Our collaboration was very successful, it had thousands of entries and increased both of our social followings significantly.”
    Anna Brightman, Co-Founder of Optiat