AgThentic are an Australian consultancy to the agtech and foodtech sector. They work with startups, investors and government organisations to help build a brighter future through innovation and systems thinking.

Sapling partnered with Agthentic to produce an interactive tool that enables startups to find the resources they need to grow their business. From accelerator programmes to crowdfunding platforms; for FoodTech and AgTech companies to consumer packaged goods brands.

The Problem

Startups need a lot of support, especially in a new and rapidly innovating sectors such as AgTech, FoodTech and BioTech.

AgThentic conducted a research project and produced a white-paper which gathered together over 130 different support solutions across the globe.

The document was full of valuable insights but the information was difficult to navigate in written form. And given its static nature, there was no opportunity to involve the startup community and have them share their experiences of working with these resources.

View a full working version of the tool at http://resources.agthentic.com

The Solution

Sapling used the data from Agthentic’s research and developed an interactive web application that allowed uses to find the most appropriate support resources based on a simple series of questions:

  1. Which sector best describes your business?
  2. What type of support do you need?
  3. Where are you based or willing to travel to?

The data set of over 130 startup resources was paired down with each answer, leaving the user with a much more focused set of results to investigate further. Each resource provided highlights of their offering and community sourced reviews to help users find the most suitable and most highly rated partners.

Technical Details

The app was developed with Angular JS with a Google Sheet backend. This allowed us to rapidly prototype the tool without having to build a costly content management system behind the scenes.

Despite its simplicity, this solution delivered. It also enabled AgThentic to remain in full control of the data and be able to update the content as needed.

  •  “The whole process was fantastic. Timelines were met. Communication was great. I always knew of the project’s status. Guy went above and beyond to provide ideas and make suggestions to achieve the goal, rather than just meet the brief. I would highly recommend Guy and the Sapling team!”
    Sarah Nolet, Founder of AgThentic